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Audience Targeting through our publications
Audience targeting is one of the main advantages of magazine advertising because certain groups of people are often more likely than others to be interested in a particular good or service. If this target audience is known, magazine advertising can provide the best way to reach them. Each magazine has a particular demographic and interest that it serves, so it is often possible to find a publication that has a readership which closely matches the potential customers of any given business. This type of targeted marketing can result in a much higher return on investment than other forms of advertising.
